HAPPI Hour – Marketing Housing Choices for Older People
Event date
Presentation notes and slides
Recording
The views shared in this webinar do not necessarily reflect the views of the Housing LIN.
You can also download the chat report here (opens new window).
The views shared in this webinar do not necessarily reflect the views of the Housing LIN.
You can also download the chat report here (opens new window).
Feedback
- Fascinating to see such great ideas and examples in one place.
- Very interesting, especially the key messages from recent research.
- Good perspective of how we define old and older people's housing.
- Fascinating to see such great ideas and examples in one place.
- Very interesting, especially the key messages from recent research.
- Good perspective of how we define old and older people's housing.
Overview
With the Older People’s Housing Taskforce seeking a comprehensive picture of what the older people’s housing needs and preferences are, this HAPPI Hour session - in association with Shakespeare Martineau - explores how operators and developers can better describe their ‘senior living’ housing products and draw on follow-up research by Shakespeare Martineau, sharing their latest findings.
With the Older People’s Housing Taskforce seeking a comprehensive picture of what the older people’s housing needs and preferences are, this HAPPI Hour session - in association with Shakespeare Martineau - explores how operators and developers can better describe their ‘senior living’ housing products and draw on follow-up research by Shakespeare Martineau, sharing their latest findings.
Agenda
- 16:00 – Zoom format – Sally Taylor-Ridgway, Communications and Membership Officer, Host, Housing LIN ~ @HLINcomms (opens new window)
- 16:05 – Chair's welcome – Louise Drew, Partner and Head of Building Communities, Shakespeare Martineau ~ @SHMALaw (opens new window)
- 16:10 – Emma Houghton, Head of PR, Shakespeare Martineau ~ @SHMALaw (opens new window)
- 16:20 – Julienne Meyer, Professor Emerita of Nursing and Chair, Older People’s Housing Taskforce University of London, DLUHC and DHSC ~ @JulienneMeyer (opens new window)
- 16:30 – Mario Ambrosi, Director of Communications and Marketing at Anchor and Chair of the Housing & Ageing Alliance ~ @AnchorLaterLife (opens new window)
- 16:40 – Emma Webster, ESG & Corporate Affairs Director, Lifestory Group ~ @Lifestory_Group (opens new window)
- 16:50 – Audience Q&A
- 17:10 – Chair’s summary and close – Louise Drew, Partner and Head of Building Communities, Shakespeare Martineau ~ @SHMALaw (opens new window)
- 16:00 – Zoom format – Sally Taylor-Ridgway, Communications and Membership Officer, Host, Housing LIN ~ @HLINcomms (opens new window)
- 16:05 – Chair's welcome – Louise Drew, Partner and Head of Building Communities, Shakespeare Martineau ~ @SHMALaw (opens new window)
- 16:10 – Emma Houghton, Head of PR, Shakespeare Martineau ~ @SHMALaw (opens new window)
- 16:20 – Julienne Meyer, Professor Emerita of Nursing and Chair, Older People’s Housing Taskforce University of London, DLUHC and DHSC ~ @JulienneMeyer (opens new window)
- 16:30 – Mario Ambrosi, Director of Communications and Marketing at Anchor and Chair of the Housing & Ageing Alliance ~ @AnchorLaterLife (opens new window)
- 16:40 – Emma Webster, ESG & Corporate Affairs Director, Lifestory Group ~ @Lifestory_Group (opens new window)
- 16:50 – Audience Q&A
- 17:10 – Chair’s summary and close – Louise Drew, Partner and Head of Building Communities, Shakespeare Martineau ~ @SHMALaw (opens new window)
HAPPI HOUR EVENTS - WATCH, LISTEN & LEARN
Registered with the Housing LIN’s HAPPI Hours? As a result of the pandemic, we created this exciting brand so that we can offer our sector showcase events in England, Scotland and Wales to enhance your learning and connect with other Housing LIN members virtually. Bookings for our free, online ‘learning lab’ events are made on a first come, first serve basis. Create your account or log in to avoid any disappointment.
At our popular events, you will:
- Watch and discover new extra care housing developments to find out about the design, development and operational management arrangements so that you can explore solutions that can transform your ‘offer’;
- Listen to latest practice, research, new funding initiatives, innovative products or projects so that you have the insight and intelligence required to improve your service delivery; and
- Learn about the current sector issues so that you are up-to-date and better positioned to respond to latest policy and innovative operational developments.
Join our HAPPI Hours to network with us and to test out your ideas or share your experiences with industry experts and amongst fellow Housing LIN members in a relaxed atmosphere. And follow #HAPPIHour (opens new window) on twitter.
Please note, the views shared in this webinar do not necessarily reflect the views of the Housing LIN.
Registered with the Housing LIN’s HAPPI Hours? As a result of the pandemic, we created this exciting brand so that we can offer our sector showcase events in England, Scotland and Wales to enhance your learning and connect with other Housing LIN members virtually. Bookings for our free, online ‘learning lab’ events are made on a first come, first serve basis. Create your account or log in to avoid any disappointment.
At our popular events, you will:
- Watch and discover new extra care housing developments to find out about the design, development and operational management arrangements so that you can explore solutions that can transform your ‘offer’;
- Listen to latest practice, research, new funding initiatives, innovative products or projects so that you have the insight and intelligence required to improve your service delivery; and
- Learn about the current sector issues so that you are up-to-date and better positioned to respond to latest policy and innovative operational developments.
Join our HAPPI Hours to network with us and to test out your ideas or share your experiences with industry experts and amongst fellow Housing LIN members in a relaxed atmosphere. And follow #HAPPIHour (opens new window) on twitter.
Please note, the views shared in this webinar do not necessarily reflect the views of the Housing LIN.
