New Housing LIN blog provides key considerations to help support robust sales and marketing planning this autumn

Ahead of tomorrow's HAPPIHour session, Sarah Burgess, an independent consultant to the later living sector, provides key considerations to help support robust sales and marketing planning this autumn as we start forecasting and prepping for the next financial year.

Sarah reflects on the impact of the COVID-19 pandemic, provides useful insight into using data to inform planning and emphasises the need to take into account a new blend of purchaser needs and requirements, with reference to the St Monica Trust/Housing LIN RE-COV study report.