New Housing LIN guest blog on communicating housing choices to people in later life

Jessamy Hayes, Programme Manager, Independent Living and Supported Living at Norfolk County Council, reflects on the findings from a series of focus groups held with Norfolk residents in early 2020 that revealed the complexity associated with promoting a new housing scheme.

Jessamy shares why the language we use, how we use it and who is using it must fundamentally change to connect with adults in later life. Read on to understand how a county wide education and marketing campaign with feedback loops would ensure we learn from and build on an effective approach that matches aspirations and needs.