Understanding of design amongst solution providers in the healthy ageing market

This report describes the key insights from a programme of activity rolled out to increase the understanding of design amongst solution providers in the healthy ageing market.

Creative Venue’s work with entrepreneurs and Design Age Accelerator surveys has demonstrated there are three key factors around design that entrepreneurs find particularly challenging:

• How design is perceived
• How design is used
• How design is valued

This report investigates each subject and suggests that despite the increasing awareness of the strategic role design can play, most enterprises are still engaging with design at its most basic level.