Marketing extra care housing

Information to assist providers and developers market Extra Care Housing for older people and help draw on techniques that promote housing with care choices across a mix of tenures.

Retirement living: why is something that’s so badly needed struggling to fulfil its potential?

In this report, produced in partnership with the Silver Marketing Association, specialist later life and property writer Tony Watts OBE interviews marketers from four leading retirement providers to find out the challenges and solutions to increasing sales.

Marketing retirement housing for sale: Are you ready for 2022?

In this guest blog, Sarah Burgess, an independent consultant to the later living sector, provides key considerations to help support robust sales and marketing planning this autumn as we start forecasting and prepping for the next financial year.

Retirement Housing: Marketing retirement housing as aspirational and not a sign of crisis

A cross-industry steering group, including the Housing LIN, has published a research report that highlights a significant disparity between public perception and actual offering at retirement housing schemes, as well as identifying clear issues with language and missed opportunities by the retirement housing sector’s marketing approach.

Marketing to retirees: Some golden tips on marketing for senior living

Housing LIN guest blog by James Fenner, Managing Director, Silk Road Marketing

The market for extra care housing

The Housing LIN has undertaken a high-level review of the potential future demand for extra care housing for Mears.

Extra care housing: Where do residents come from?

This paper by Carterwood for ARCO looks at the catchment area for moving to extra care housing. It provides useful market research for developers and providers alike in gaining a better understanding...

Extra caring times? Marketing social value in your offer to older people

This Housing LIN Report takes a detailed look at the specific characteristics of services in terms of intangibility, inseparability, variability, and perishability, exploring how this impacts on perceptions...

Extra Care Housing in Cambridgeshire: Developing a Marketing Strategy

This Housing LIN Case Study no 56 has been produced in order to highlight the approach adopted in Cambridgeshire to provide some structure to the marketing of Extra Care Housing. It showcases the work...

The Marketing of Extra Housing Schemes

This Housing LIN Practice briefing provides an overview of how specialist Extra Care Housing marketing services can ensure customer service standards, early capital receipts, reduced development interest...

Marketing Extra Care Housing

The objective of this Housing LIN report is to: explore the techniques deployed by Extra Care Housing (ECH) developers/providers in the marketing of ECH across all sectors establish what providers...