Building ventures to improve the quality of later life

This report by Zinc and commissioned by the Dunhill Medical Trust captures why, where and how to innovate in later life.

It summarises key learning points from the perspective of innovators, researchers, older adults, and other experts who are building or supporting later life start-ups.

Within the report are sections covering:

• Building collaborations and partnerships in the later living sector
• Designing age-friendly products
• Values around marketing towards an older audience

The report features case studies on organisations that have innovated in order to design age-friendly products and services.