Marketing Extra Care Housing

The objective of this Housing LIN report is to:

• explore the techniques deployed by Extra Care Housing (ECH) developers/providers in the marketing of ECH across all sectors
• establish what providers view as 'successful' marketing and how they gauge this and assess and review performance
• determine which factors/criteria/conditions make for effective marketing
• describe the tools/resources/knowledge/assets/personnel/training deployed
• identify good ideas and best practice and set out a strategy for wider dissemination and education to ease/lower barriers to market entry
• isolate examples of failed marketing and assess what has been learned or could be done to transform this
• discern areas of 'Marketing Deficit' where the case for ECH has not been made or needs to be promoted more effectively and set out how marketing can adapt to recession