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Older People’s Housing Preferences

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This report, Older People’s Housing Preferences, offers critical and comprehensive evidence about the housing circumstances, aspirations and preferences of older adults in the UK. Produced by Ipsos in partnership with the Housing Learning and Improvement Network (LIN) with funding from UK Research and Innovation (UKRI).

Based on a representative survey of over 5,500 UK adults aged 50 and over, the research sheds light on the housing preferences of older adults, their likelihood of moving in later life and the integral role housing plays in supporting the health and well-being of an ageing population. With one-quarter of the UK’s population projected to be aged 65 or older by 2043, the findings highlight the urgent need for innovative housing policies and solutions to meet the demands of a rapidly ageing society.

Key Findings Include:

  • Current Housing Circumstances: Many older adults prefer to remain in their current homes, emphasising the importance of "ageing in place."
  • Future Preferences: A strong interest exists in age appropriate housing options, highlighting a need for diverse choices that align with older people’s priorities, including mainstream housing that is better suited to ageing in place and specialist housing options.
  • Barriers to Moving: Factors such as affordability, accessibility, and emotional attachment to current homes create challenges for downsizing or relocating.
  • Opportunities for Change: Adaptable and affordable mainstream housing and specialist housing, along with proximity to amenities, should be prioritised in future housing strategies.

The findings of this report will inform Stage 2 of this work, to develop a demand model for a range of housing suited to the needs of older adults. This model will assist local authorities and their stakeholders in planning and delivering a mix of housing solutions tailored to the needs of an ageing population.

Ipsos and the Housing LIN invite policymakers, housing providers, and stakeholders to delve into the full findings of this pioneering research. By aligning housing strategies with the aspirations of older people, the UK can rise to the challenges posed by a rapidly changing demographic landscape.